At Mindsight Research & Analytics we live to uncover insights that can be used to create big business building ideas or develop transformational public opinion programmes.

Our senior research advisors have decades of experience in gathering public insights and leveraging them to build successful behaviour change programmes with sweeping outcomes.

We use smart thinking, proven tools, and long standing experience to recommend solutions which can make a difference.  

Our key difference lies in going beyond the visible data to provide insight-based recommendations that help our clients make strategic decisions that give them a competitive advantage.

We believe that today’s citizens and consumers are divided by their beliefs on key issues and hot topics. They like to work with and support brands and influencer groups who echo their views and beliefs. Therefore, by leveraging our proprietary Micro-to-Mega Trend Analytics services, clients can adjust their communication and public engagement strategies for more assured and rewarding outcomes. 

Through a comprehensive suite of primary and secondary research services, Mindsight Research & Analytics provides evidence-based stakeholder insights, analysis, and measurement to corporate, organizational and Governmental clients.

A comprehensive suite of our solutions and services give our clients a unique edge to evaluate attitudes and opinions around an issue, product, brand, company or the entire industry while developing product or market strategies.

We offer bespoke services, choosing from an array of tools to devise the an optimal research design and methodology best suited to address your unique needs and objectives.

Audience segmentation

Benchmarking and tracking

Advanced statistical analysis

Social media analytics

Big data analytics

Strategy sessions

Messaging workshops

We are differentiated by offering a new kind of pulse polling services – which are meant to assess public opinion on issues of importance or burning issues. Our tactics include:  

Online panel, Facebook, landline and cell phone sampling

Customized, scientific weighting for multiple demographic variables

Professional cross-tabulation

Analysis reports

Full results in as little as 48 hours (select markets/regions)

Phone or online surveys

In-depth interviews

Focus groups

Intercept interviews

Online boards and communities